• Frank Garnica

Three Things To Look For in Home Photography Services

Updated: Oct 6, 2021

With an explosion of online real estate marketing, hiring a professional photographer to take your property’s pictures has become more popular. However, the process of hiring a home photographer can be pretty confusing. The industry doesn’t often “police” itself, especially if it means less business for them. There are numerous companies offering services, but how do you know who to trust?

Drone photo of a nice suburban house for a real estate listing
Aerial photography can be a great way to give home owners an idea of the surrounding area and the entire property at the same time.

Home buyers are visual creatures, meaning they care deeply about quality real estate photography. Your photographer should know this.

Home buyers are visual creatures. They care deeply about quality real estate photography. After all, the home is almost definitely the most expensive thing they'll buy in their lifetime. So, when they're looking for a new home, they want to see a virtual tour of the property before visiting it in person.

Before you hire a real estate photographer, there are three things you should look for:

  1. A portfolio of sample images on their website. This lets you see what type of quality pictures you can expect your listing to have on the MLS and on sites like Zillow and Realtor.com. If they can't show you samples of work they've done, ask them what types of pictures they typically shoot and how those pictures will look online through an agent's or buyer's agent's portal.

  2. A quick turnaround time on the photos. The last thing you want is to be waiting weeks for your photos to go live on the MLS and other websites so you can start getting leads and selling your properties. A good real estate photographer will be able to take great photos quickly so you aren't left waiting around for your listings to sell.

  3. Experience with high-end properties. Even if you're only showing starter homes, you want a photographer who can take care of all your needs and grow with your business.

The value of real estate photography is to convey the full beauty of a house through imagery.

Home buyers are making their decisions based on photos. The value of real estate photography is to convey the full beauty of a house through imagery.  

The homebuyer wants to see what the house looks like inside and out. A photographer must capture the essence of the property, including details that will make it appealing to homebuyers.

Valuable photo data includes critical information about the size of the rooms, how many bedrooms and bathrooms there are, and any unique features like fireplaces or deck areas.

The buyer wants to know if there is room for their furniture and other belongings.

Hiring a professional real estate photographer can help you attract more buyers for your property and get the best price possible during negotiations with a buyer.

Real estate photography helps put price points in perspective.

You've likely heard the old real estate adage: location, location, location. While this holds true in many cases, buyers and sellers also have to look at the bigger picture. The surrounding neighborhood, the interior and exterior aesthetics and even the surrounding landscape all play a part in home values.

The same is true for real estate photography. The right images can help you see — and sell — a home's full potential. It's important to choose a photographer who can showcase your property's best features and use techniques that highlight its value.

Not all home photography services are equal. Find one that works for you.

Home photography services can be a great way to get professional home listing photos without breaking the bank. But with so many options available, how do you choose the right one?

The first thing to look for is experience. Realtors frequently work with the same photographer over and over again because they know they'll get quality images that help them sell homes. That's why you want to find a photographer who has experience photographing homes as opposed to just shooting pictures of people or products. It's not that those photographers can't do a good job with homes — it's that experience matters when it comes to producing professional-looking photos.

Home photography services should also offer a range of pricing options . If you're on a tight budget, it's tempting to go for the lowest-cost option available, but you may end up getting what you pay for. If the service has more experience and a track record of sales, they have a better understanding of what will produce high-quality images. While you want to keep costs low, don't sacrifice quality just because it's less expensive up front.

Finally, look for home photography services that offer packages that include more than just photos. You don't just need pretty pictures — you need professional marketing tools as well.

For the best real estate photography in Austin, Bee Cave, Lakeway, Westlake, and surround areas, contact us at info@dmrealestatephotography.com or fill out the form on our contact page.

Recent Posts