How to Make Your Real Estate Listing Stand Out From the Crowd
If your job is selling real estate, there is good news and bad news. The good news is that you get to meet new people on a regular basis and work in an industry that really makes a difference in the lives of people and their families. The bad news is that you have more competition than ever before. There are more online sites, more MLS databases and more ways for buyers to find the homes they want to buy. As a result of this increased exposure of homes for sale, every property needs to be better than the next one in order to stand out from the crowd. Read through our blog post for some ideas on how to make your real estate listing stand out from the crowd.
Make photo editing a key part of the property listing process
Prospective homebuyers are faced with a flood of properties to choose from. In many cases, they will be going off photos alone before setting up a viewing. If the property doesn't look appealing in photos, it's likely they will put it at the bottom of their list and move on.
This is why every aspect of the photo needs to be carefully considered and edited to perfection, from the color of the walls right down to the flooring. The property listing process should not be left to chance with stock photos that have been found online. If this is done, then it makes sense to find a professional who can really highlight your property in all its glory with a complete photo shoot just for you.
Don't try to sell your home yourself
Selling your home is an extremely personal and emotional process. It's also a competitive one — the more desirable your property, the better chance you have of getting a good price and closing quickly. If you hire a professional to sell your house, you'll be amazed at how much more likely you are to get offers and close on your terms than if you try to do it yourself.
Doing it yourself can be frustrating and time-consuming. Trying to market and sell your own home is like trying to do brain surgery on yourself — it's just not worth it.
It's also risky. When you're selling something as large (and valuable) as a home, there's always the possibility that you'll make a mistake — forgetting to take care of some detail or screwing something up in the paperwork — that could cost you money.
There are plenty of companies that want to help you sell your house for top dollar and make sure everything goes smoothly (not to mention free up your time for other things). And they're trying really hard to win your business because they're confident they can help you get a better deal than if you go it alone.
Present your property professionally
When you're listing your home for sale, it's critical to make a good impression. Your home is likely the biggest purchase you'll ever make, so it's important to make sure you are prepared. Everything from the lawn care to the kitchen flooring can impact how many people will want to see your home and what they'll think of it.
When it comes to getting potential buyers through your door, you want to make sure your home is as appealing as possible. Here are some tips that can help you do just that:
Make sure your property looks good from the outside. Pay special attention to landscaping and any other features that could entice people through your front door. Keep the lawn cut, trim any bushes or hedges, rake up fallen leaves and remove any clutter or junk from your yard. Pull weeds or have them sprayed before showings so there are no unwanted surprises during the tour!
Make sure your property looks good from the inside. Even if you love living with a mess, it's not going to put your homebuyers in the best mood when they visit. It's important to clean up and de-clutter before showing off your space — put away laundry and dishes and make beds on display day! Make sure all rooms are presentable.
Make your property stand out with professional grade photography
Real estate photography is a very important part of the property selling process. A picture is worth a thousand words and can help to sell your property quickly, if its presented professionally.
Creating professional quality real estate photographs requires acquiring specialized equipment and taking extra time to properly stage your property. The best way to make sure you get professional results is by hiring a professional real estate photographer.
With the right real estate photography, you will increase the perceived value of your property and give potential buyers a better idea of exactly what they are buying. That will lead to more interest in the home and ultimately drive up the final sale price.
The best real estate photography draws attention to key features that potential buyers will appreciate such as location, setting, upgrades and unique features. It also helps draw attention away from negative features such as outdated finishes or poor landscaping which can turn off potential buyers.